Traditional Media
- Mainly involves traditional media such as television, radio, and newspapers.
- Investment directions include content production, channel expansion, and digital transformation.
New Media Investment:
- Includes online media, digital media, and mobile media.
- The focus of investment is on technological upgrades, platform construction, and user growth.
Converged Media Investment
- Emphasizes the integration of traditional media and emerging media.
- For example, the establishment of the CCTV Converged Media Industry Investment Fund aims to promote the integrated development of the media industry
Social Media Investment:
- The investment target is social media platforms and related technologies.
- Social media has become an important information intermediary in the capital market, playing a crucial role in information dissemination and investor decision-making
the growth of asian market
- The global fashion market has grown rapidly after the pandemic, reaching $661 billion in 2023. Among this, the Asian market accounts for nearly 50% of global sales. The proportion of online shoppers in India and China is relatively high, at 68.4% and 66.8% respectively. This indicates that the Asian market is becoming an important region for fashion investment.
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